Own brand management

2010

Studies show just how much value professionally managed own brands can add to retailers' business.

Own brands are no longer limited to the low-price segment. Most retailers are now making inroads into the mid- and premium-price segments with their own brands – following in the footsteps of top retailers Tesco and Carrefour.

But this strategy makes retailers' work more challenging. To successfully manage own brands in higher-price segments, they need professional brand and product management.

Roland Berger Strategy Consultants can help you address these challenges with a "own brand management" approach.