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Publications

From product to service

Study, 2010

This study shows that delivering good services as part of a core product offering does not suffice as the sole differentiator in highly competitive telecommunications markets …  >>

 
The Middle East - A region on the move

Speech, 2010

The opportunities and pitfalls for the chemical industry in the Middle East and North Africa region were at the heart of the conference on "The Chemical Industry in the Middle East in 2020", held in Essen …  >>

 
Scenario planning

think: act CONTENT, 2010

Trend shifts have become the norm. Traditional strategic planning has reached its limits. The new edition of think: act content on "Scenario Planning" finds answers on how to build strategies in increasingly complex environments …  >>

 
think:@ct - Market Attack

think:@ct journal, 2010

Companies need to find a more sustainable growth model focused on creating real value for their customers …  >>

 
Electric Vehicles –  Voice of the Customer

Study together with TNS Infratest, 2010

Despite positive feedback, the automotive industry still has to take considerable action and innovate because the willingness of customers to pay more for electric vehicles is not yet enough to cover the additional costs …  >>