Publications

Study (in German), 2010

The global automotive supplier industry is in urgent need of consolidation to regain profitability …  >>

Summary of study findings, 2010

The "Brand Excellence" study, conducted by Roland Berger and the leading German marketing magazine "Absatzwirtschaft", analyze the fundamental principles that govern the success of a brand …  >>

Study in cooperation with EFMA, 2010

Roland Berger Strategy Consultants and EFMA (European financial management & marketing association) recently carried out a detailed market research on the consumer credit business in Central and Eastern Europe (CEE) …  >>

Study (in German), 2010

In 60 interviews with leading brand manufacturers and retailers, Roland Berger Strategy Consultants examined the developments of 2009 and identified key trends for the future of exclusive brands in Germany …  >>

Study (in German), 2010

With its "Go West" strategy the Chinese government is trying to direct the economic boom into the country's less prosperous western regions …  >>