Publications

Julia Daecke, Thesis (in German), 2009

Integrating customers into new product development is a key factor in successfully realizing viable innovations …  >>

think: act CONTENT, 2009

The crisis is a time for rethinking and offers new opportunities for innovation. Roland Berger Strategy Consultants has identified eight keys to success for research and development management in the current climate …  >>

Study, 2009

For the second year in a row, Roland Berger Strategy Consultants, EFMA and Nordea have conducted a study on retail banking in Europe …  >>

Survey, 2009

In September 2009, Roland Berger Strategy Consultants conducted for the third time an online survey among 330 senior managers about the economic crisis and its consequences for Central and Eastern Europe …  >>

Study (German), 2009

The importance of trade fairs for the hotel industry has risen over the last few years. From 2001 to 2008, an average of about 6.8 million overnight stays a year were generated by the fairs studied by the Society for the Voluntary Control of Fair and Exhibition Statistics (FKM). …  >>